Privacy Policy
Effective Date: August 21, 2025
Introduction
Meldia ("we," "us," or "our") is committed to protecting your privacy and maintaining the security of your personal and financial information. This Privacy Policy explains how we collect, use, store, and protect your information when you use our financial strategy application and related services (the "Service").
We believe financial privacy is fundamental to personal autonomy. This policy reflects our commitment to transparency about our data practices and your rights regarding your personal information.
Information We Collect
Financial Account Information
Through our integration with Plaid Inc., we collect information about your bank accounts, credit cards, and other financial accounts you choose to connect. This includes account balances, transaction history, account holder names, account numbers, routing numbers, and financial institution details.
Transaction Data
We collect detailed transaction information including transaction amounts, dates, merchant names, transaction categories, pending transactions, and location data where available from your financial institutions.
Account and Profile Information
When you create an account, we collect your name, email address, password, and any optional profile information you provide. We also collect information about your subscription status and billing preferences.
Usage and Analytics Data
We automatically collect information about how you interact with our Service, including features used, session duration, affordability queries made, and general usage patterns. This helps us improve the Service and understand user behavior.
Device and Technical Information
We collect device identifiers, IP addresses, browser information, operating system details, and mobile device information to ensure security and optimize Service performance across different platforms.
How We Use Your Information
Core Service Functionality
Your financial data is used to provide our primary features including real-time affordability analysis, spending pattern recognition, savings rate calculations, income stream detection, and personalized financial insights and recommendations.
Service Improvement and Development
We analyze aggregated, anonymized usage patterns to enhance existing features, develop new capabilities, and improve the overall user experience. Individual user data is never used for product development without explicit consent.
Communication and Support
We use your contact information to send important Service notifications, respond to support requests, provide account-related communications, and deliver optional educational content about financial management.
Security and Fraud Prevention
We monitor account activity to detect unauthorized access, prevent fraudulent transactions within our Service, and maintain the security of our platform and user accounts.
Data Sharing and Third Parties
Financial Data Integration
We share necessary authentication credentials with Plaid Inc. to establish and maintain connections to your financial institutions. Plaid's handling of your data is governed by their privacy policy and terms of service.
Service Providers
We work with carefully selected service providers who assist with hosting, data storage, payment processing, customer support, and other essential Service operations. These providers are contractually bound to protect your information and may only use it for specified purposes.
Legal Requirements
We may disclose your information when required by law, to comply with legal processes, respond to government requests, protect our rights and property, or ensure user safety and Service security.
Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity. We will provide notice and ensure continued protection of your data under substantially similar privacy terms.
No Data Sales or Marketing
We do not sell, rent, or lease your personal or financial information to third parties for marketing purposes. We do not share your data with advertisers or use it for advertising targeting.
Data Security and Protection
Encryption and Security Measures
All financial data is encrypted using bank-level security protocols both in transit and at rest. We employ advanced encryption standards, secure data transmission protocols, and multi-layered security architecture to protect your information.
Access Controls
Access to your personal and financial information is strictly limited to authorized personnel who require it for Service operations. All access is logged and monitored for security purposes.
Security Monitoring
We continuously monitor our systems for security threats, conduct regular security assessments, and maintain incident response procedures to address any potential data breaches.
Data Storage and Infrastructure
Your data is stored in secure, professionally managed data centers with appropriate physical and technical safeguards. We use industry-leading cloud infrastructure providers with proven security track records.
Your Privacy Rights and Choices
Account Access and Control
You can access, review, and update your account information at any time through your account settings. You maintain full control over which financial accounts you connect to our Service.
Data Portability
You may request a copy of your personal data in a structured, machine-readable format. We will provide this information within a reasonable timeframe upon verification of your identity.
Account Deletion and Data Removal
You may delete your account at any time, which will result in the removal of your personal information from our active systems. Some information may be retained for legal compliance or security purposes as described in our data retention policy.
Communication Preferences
You can control the types of communications you receive from us through your account settings. Certain Service-related communications are necessary for account security and cannot be disabled.
Cookie and Tracking Controls
You can manage cookie preferences through your browser settings. Some cookies are essential for Service functionality, while others are used for analytics and performance optimization.
Data Retention
Active Account Data
We retain your personal and financial information for as long as your account remains active and as necessary to provide our Service features.
Post-Deletion Retention
After account deletion, we may retain certain information for legitimate business purposes including legal compliance, fraud prevention, and security monitoring. This retention period typically does not exceed seven years unless required by law.
Automatic Data Cleanup
We periodically review and remove outdated information that is no longer necessary for Service provision or legal compliance.
International Data Transfers
If you access our Service from outside the United States, your information may be transferred to and processed in the United States where our servers and service providers are located. We implement appropriate safeguards to ensure your data receives adequate protection regardless of where it is processed.
Children's Privacy
Our Service is not intended for individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that we have collected information from someone under 18, we will take steps to delete that information promptly.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or Service features. Material changes will be communicated to users through email notification or prominent notice within the Service at least thirty days before taking effect.
We encourage you to review this Privacy Policy regularly to stay informed about how we protect your information.
Contact Information
If you have questions about this Privacy Policy, concerns about your data, or requests regarding your privacy rights, please contact us at:
Email: privacy@meldia.com
Subject Line: Privacy Policy Inquiry
For general support questions: support@meldia.com
For security-related concerns: security@meldia.com
This Privacy Policy is part of our Terms of Service and represents our complete privacy commitment to Meldia users. We are dedicated to maintaining your trust through transparent data practices and robust security measures.